Özet:

Today, the drug theme series and documentary has increased its popularity. There are dozens of drug-themed content on Netflix, and there are discussions about how young people are affected by these series. These discussions have been focused on the theoretical framework of the study on the active and conducive approaches of the audience. At this point, the purpose of the article is to reveal how participants captured the series Breaking Bad (2008) and Narcos (2015) in the framework of the coding-code opening model presented by Stuart Hall. There are two hypotheses at this point: H1: Young people are negatively affected by the drug-themed series they watch, and H2: These series encourage young people to be drug-themed. The S1: Breaking Bad (2008) and Narcos (2015) series have changed the youth’s perspective on drugs. and S2: What kind of reading do young people through the above-mentioned series against the drug-themed series? Questions are determined. In light of this approach, a deep conversation with 10 university students was conducted and students were asked specific questions through series. According to the findings obtained, only 1 of the participants was found to have had hegemonic reading, and 6 of the negotiating reading, and 3 of the participants had had had had had had had had had had had had had had had had had had had had. The findings are an important example of understanding the impact of drug series on society.

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