Özet:

With the world’s rapidly developing globalization process, tend to reach the international dimension more than ever. In particular, in developed countries are expanding towards international markets. Today, as a result of the rapid growth of communication technologies, the world has become a very global city, making different communities closer to each other, and this approach has brought inter-cultural communication and interaction into a barber. The recent economic and political conditions have made it easier for in Turkey to reach their own internal markets along with the external markets. With these changing conditions, Turkey is rapidly moving towards becoming an important power element in the region. In Turkey's increased recognition of the outdoors, "television" has become a widespread medium of public communication that it uses in international interaction in a short period of time. Parallel to these developments, the popularity of the Turkish series, which in our era serves as a window of outdoors, also gives Turkey reputation, sympathy and trade opportunities in the global market when it is assessed within the framework of the concept of "small power". Their relations, especially in recent years, have gained a serious incentive, and even a number of Turkish series in Azerbaijan, the brother country in the position of 'two states - one nation's another part. In this study; in the cities of Baku, Salyan and Shemkir in Azerbaijan, an survey app was conducted to Azerbaijani citizens and the influence of Turkish series on Azerbaijani culture and the contribution to the spread of Turkey was tested. Survey data collection tool-based research results have achieved important findings that can be attributed to value.

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