Özet:

This study sampled individual investors in Turkey, a large developing market, to measure the effects of several socio-demographic and economic variables on their household investments and participation in the stock market. Internet usage is also examined to evaluate investing behavior. Logistic regression is applied and the findings were robust. The personal profile of Turkish investors was found to be a major factor for investment decisions and stock market participation. Although Internet usage was not a predictive element compared to other socio-economic variables in identifying stock traders, it reveals its potential as a catalyst for boosting household investment selections and promoting stock market participation. Nevertheless, the low levels of savings and investment portfolios result from the nation’s economic environment, but also suggest a need for enhancing investment literacy for households in Turkey. Despite the difficulty to extrapolate these results to other countries, this study contributes to investor behavior analysis in Turkey.

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