Abstract:

Tightness and looseness stand out as a relatively closer concept in social psychology. The dimension cultural tightness/looseness separates communities in terms of the strength of norms and the sanctions imposed on those who do not conform (Gelfand et al., 2011). A norms-based approach focuses on how individuals' shared expectations in their social environment shape their creative behavior and performance (Chua, 2014). In this study, cultural values of Tightness and looseness were used to examine organizational culture. How firmness / flexibility differs in manufacturing and service companies is examined. The results show that the discipline, it has been found that is the rules, is more prominent in the service sector, where direct communication with the customer (Singh, 1988), that these businesses have tighter cultures (Mattila ve Patterson, 2004a, 2004b ), that the tightness is lower in manufacturing enterprises.

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