Özet:

Public relations coordinate communication with both internal and external stakeholders to ensure continuous harmony between corporate goals and community expectations. In this context, it uses public relations, websites and social media platforms as a advertising tool.In this study, Key Education and Management Consultancy and Alfa Market Research and Consultancy research companies’ websites, Facebook and Twitter social media tools have been studied through the method of content analysis. The aim of this study is to identify the importance of their websites and social media as a means of public relations, by studying the research companies’ websites and the degrees and reasons for their use of social media, and thus contribute to the field of communication. Because this research is on research companies that provide psychology-based training, the key training and management consultancy and Alfa Market Research and Consultancy research companies are limited to Facebook and Twitter between the websites and social media accounts. In the study, websites and social media accounts were analyzed using the content analysis method. However, the research has taken advantage of Peirce’s indicative method. This study found that research companies used their website and social media for educational purposes, not for public relations and advertising purposes. As a result, it is known that a good website has properties of accuracy, competence, up-to-date, access, and neutrality. Research companies cannot effectively use their websites and social media platforms as a public relations and marketing tool.