Özet:

Information, behavior and lifestyle examples, which are disseminated by means of news, advertisements, TV series, etc. using the possibilities of technology, shape social life. With the help of multinational companies, the culture of the developed capitalist countries and therefore the value system is transforming into the dominant culture in the world. The needs of people under the consumption culture, which is presented with a gracious decency from Western countries to the world countries, change from being natural to anomaly. The natural need is an absence, trouble, that when a person is not met, he will be physically and mentally distant from his productiveness, and cannot fulfill his duties and responsibilities towards himself, his family and society. The needs that occur with the desire, desire and care of the person are artificial needs, luxury. In the process, man turns into a living creature to consume instead of continuing his life humanely and naturally. Within this period, multinational companies, people owning, consuming, obtaining status, etc. By keeping their demands alive, they ensure the consumption of globally produced products. The economic structure that presents unnecessary, if not possible, human desires as if they were the basic needs of people through fashion and advertisements, ensures its own functioning. Under these circumstances, every person with reason, logic, belief and will should diagnose their needs correctly and adopt the "voluntary simplicity approach". In this way, a respectful and protective consumption will be achieved to the environment (human and nature); which is also human. In our study, the relationship between need and consumption culture and the factors on consumer behavior will be examined.

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