Özet:

This research paper delves into the exploration of noise traders within the Indian security market, aiming to understand their characteristics, the tools they employ, and the influencing factors behind their trading decisions. Noise traders, driven by emotions, rumors, and other non-fundamental factors, play a significant role in shaping market dynamics. By analyzing their behavior, this study sheds light on the specific tools employed by these traders and examines the impact of time horizon and age on their trading decisions, with a focus on the importance they assign to various recommendations from different sources.To gather data for this research, consent was obtained from clients of various brokers, and data was collected through Google Survey Forms due to the wide geographic dispersion of respondents. By leveraging this data, the study uncovers valuable insights. The findings highlight that noise traders utilize diverse tools and analyses to inform their trading decisions. Additionally, they are influenced differently by recommendations provided through various channels. This research contributes to the understanding of noise traders' behavior and their impact on asset prices within the Indian financial market. By exploring the psychology of traders and incorporating principles from behavioral finance, the study provides a comprehensive perspective on the dynamics of noise trading. The index terms encompass key concepts such as noise, Indian financial market, noise traders, psychology of traders, asset prices, and behavioral finance, encapsulating the central themes explored in this research paper.

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