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Case Study on Strategic Corporate Social Responsibility of G Company
2017
Journal:  
International Review of Management and Business Research (IRMBR)
Author:  
Abstract:

In recent years, there was an upsurge of CSR, which community greatly concerned. G Company stands out from the crowd which was awarded the title “Five-Star Enterprise of CSR” by CFIE1 and UNIDO2 in 2015, and not only that, but it was named as China Famous Brand and won a lot of national awards. This paper, based on the CSR theory of Porter, takes financial reports and CSR reports from 2012 to 2015 as the foundation of information, takes case study and statistical analysis as methods; we study that how G Company incorporates CSR into its strategies and achieves unique competitive advantages. We found that indeed CSR is the key factor to make G Company’s competitive advantages. Key Words: Strategic CSR, Five Strategy Dimensions, Competitive advantage, G Company.

Keywords:

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2017
Journal:  
International Review of Management and Business Research (IRMBR)
Author:  
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International Review of Management and Business Research (IRMBR)

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

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Article : 927
Cite : 443
Details
International Review of Management and Business Research (IRMBR)