Abstract:

Today, fan loyalty is one of the important issues that come to the fore in the field of sports. The football branch or the football industry also constitutes its fields of study. Sports Sciences also examines these issues with sub-disciplines such as sports marketing, sports economics, sports sponsorship, sports management and club management. Because of this, it is thought that the psychological attachment of fans to the team influences their consumption behavior. In this study, according to opinions of the students, psychological commitment to the team and football supporter consumption behavior levels were determined and the relationship between these two phenomena was investigated. The sample of the study consists of 348 football supporter students from Bayburt University. Questionnaires were collected by random sampling method. As a data collection tool in the study; personal information, Football Supporter Consumption Behavior Scale and Psychological Commitment to the Team Scale were used. Descriptive statistics were performed with SPSS 25 program and Kolmogorov-Smirnov test was performed for compliance with normal distribution, Pearson Correlation Analysis was performed to determine the relationships between scales, and Simple Regression Analysis was performed to determine whether psychological commitment to the team was a predictor of football supporters’ consumption behavior. As a result of the research, while no relationship was determined between the age variable and the scale sub-dimensions, it was seen that there was a positive significant relationship between the sub-dimensions of resistance to team change and loyalty to the team and all sub-dimensions of the football supporter consumption behavior scale. Psychological commitment to team was found to be a significant predictor of football supporter consumption behavior.

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