Özet:

With the idea of enlightenment, in spite of the individual come to the fore; enlightenment 'of modern society, modern individuals' pushed into the background; individuals in the melted mass culture and the 'modern man' has become a single type. One of the most important reasons that in today's society where consumer frenzy. Consuming the modern individual has become one of the conditions of life and all over the world, people have begun to consume the same products. Consequently, some modern individuals, in fact, are similar, only that have different shapes but with the idea of essentially the same product depletion "same type" people have become. Enlightenment, mass culture, culture industry, entertainment, consumption Cumhuriyet Üniversitesi Sosyal Bilimler Enstitüsü Sosyoloji Anabilim Dalı Doktora Öğrencisi

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