Abstract:

Coffee stores that have the characteristic of being a public space provide the experiences that consumers can acquire from different aspects. The aim of this study is to reveal consumer habits of X, Y and Z generations that prefer coffee stores. In the framework of this objective, interviews were conducted with half-structured questions with thirteen participants using the interview technique from the quality research methods. The results of the talks were collected under five titles. These are defined as the participants’ habits of preferring coffee stores, brand preferences, service expectations, physical elements they care about and the products they buy. The findings show that X-generation participants went less to coffee shops than the other generations, that the brands that catch the standard were more preferred, that the X-generation preferred the table service, the Z-generation self-service, and the Y-generation both of the types of service. The X-generation is more comfortable, the Y-generation is more modern, and the Z-generation is more original. More traditional coffee like X-generation filters and Turkish coffee, Y-generation V60, sifon, chemex and cold brew coffee made with more innovative and modern methods, and Z-generation prefers coffee made with different shrups, extracts, chocolate and creams. * Part of this article is published on 19-21 September 2019 IV. The International Gastronomy Tourism Research Congress published 1812 words in its book entitled "A Review of Consumer Habits of X, Y and Z Generations Consumers Who Prefer Coffee Stores".

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