Özet:

This study is conducted to determine the direct/indirect institutionalization perceptions of the pharmaceutical sales representatives in the company where they work. The data were collected from drug representatives between 03.10.2019-13.12.2019 based on a quota sampling according to gender and the capital structure of the companies through an online survey developed based on the literature. In the analysis of the data, besides descriptive statistics, one-sample t-test and two-way MANOVA were used. The results of the study show that in foreign companies, ethics is more institutionalized in both dimensions and employees perceive direct institutionalization of ethics higher than indirect institutionalization. Also, it has been determined that employees working in foreign firms have higher perceptions about the institutionalization of ethics both directly and indirectly compared to those working in local firms. The study ends with the suggestion of local pharmaceutical companies to adopt an organizational learning approach by benchmarking foreign companies, which can be an example of good practice.

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