Özet:

Communication in social life is located at a dominant point. Communication is the process of interaction, self-transfer and interpretation for both individuals and groups. There have been certain differentiations in communication techniques until today. Transformations in digitalization have also led to differentiations in communication. Self-presentations are also included in these differentiations. Self-presentations have ensured its continuity by reproducing itself with socialization processes. Our self-presentations, which we provide face-to-face transmission, have been continuing to be transmitted on social networks in line with digitalization. There are differences in transfer actions with the development of technology. In this study, the effect of the differences experienced with digitalization on self-presentations transferred to social media has been tried to be explained. Accordingly, a literature review has been made and a theoretical framework has been presented. Erving Goffman's dramaturgy approach has been discussed in order to convey the manifestation of self-presentation in the context of digitalization. Within the framework of this approach, an analysis of digitalized self-presentations has been carried out.

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