Özet:

This study is aimed at studying the perception of reputation management in women during crisis periods. In this context, the reasonable comparison research scheme is used; the corporate reputation perceptions of the KOBI managers working in different sectors and the perception of the crisis effects; the employed sector, the number of employees in the employed company and the employed company’s export status are studied by comparing the variables. In this study, using the correlational research design, the relationship between corporate reputation and perception of the impact of the crisis was studied by calculating. The sample of the study consists of 327 individuals who are KOBI managers in different sectors in Konya. According to the research findings, KOBI managers have a high perception of reputation in the dimensions of trust, work environment and social responsibility, while the perception of reputation in the dimensions of innovation, awareness, close proximity to the target audience has a medium level. According to the sector, size, number of employees and export conditions, the corporate reputation and the perception of the impact of the crisis have varied. Finally, there was a reverse relationship between the level of impact from the crisis and the perception of corporate reputation. As the impact of the crisis in Kobi increases, the perception of corporate reputation decreases.

Anahtar Kelimeler: