Abstract:

Amasia, one of the oldest settlements in Anadolu, is a city that has hosted numerous communities, state and civilizations for centuries. Amasya is an important tourist city with its historical history, cultural values and natural beauty, and every day its name is mentioned. It is one of the 15 cities that the Ministry of Culture and Tourism supports to be a brand city in its 2023 goals. In 2015, the Harshena Mountains and the Pontus King's Rock Cemetery were included in the UNESCO's "World Heritage List". As a result of these developments, the demand for domestic and foreign tourists to Asia is increasing, tourism activities are also developing. This study aims to identify the perceptions of the local people about the concept of tourism for a sustainable tourism development and to support tourism planners. It’s like a tourist. Because ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... According to the study, a total of 73 metaphors were obtained from 115 forms taken to be evaluated. Considering the descriptions of the metaphors they create, the metaphors are divided into 5 categories in the form of tourists as economic perception, tourists as relative perception, tourists as cultural interaction perception, tourists as classic perception and tourists as promotional perception.