Abstract:

With the worldwide Covid-19 epidemic, the quarantine, social distance rules, unique challenges and restrictions that bring life to almost a stop point have led to a complete change in the business and life cycle of the banking sector employees. The home & hybrid work model, which has been implemented in order to protect the health of workers and the community, which the employees of the bank have never experienced before, has differentiated the functioning of existing human resources policies. In this process that is out of the normal flow of life, the management of the organizations of the banks, the adaptation of employees to the new order and the creation of an enterprise value with the "working experience" requires the intensive effort of the Human Resources units. The banks who want to guarantee competitive superiority with the "working experience" will be able to have qualified labour with the effort and positive references they will show in their way to become the employer's brand.  The "working experience" design research examines the social interactions of banks with their employees, formed through Human Resources during the Covid-19 global health crisis, and their impact on the organization. This study focuses on Employment & Orientation, Home Work & Hybrid Work, Employee Welfare & Mental Health, Employee Communication & Motivation, Performance Management & Payment, Personal Development & Learning Theories and Applications in Banks.

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