Abstract:

This study, which has very little research in the retail industry in literature, has been done to study the impact of emotional intelligence skills on transformative leadership behaviors on the basis of team leaders. The research aimed at determining the relationships between dimensions of emotional intelligence (evaluation of their own emotions, evaluation of the emotions of others, use of emotions and organization of emotions) and dimensions of transformative leadership (idealized effect, inspiring motivation, intellectual stimulation and individualized interest) and the direction of these relationships. In this regard, the data was collected by an survey method from 80 team leaders working in the branches of a sports retail store in Turkey. Data analysis is done using detection factor, correlation and multiple regression analysis. The results of the study showed that the idealized effects of transforming leadership and the motivational dimensions are perceived by participants as one-dimensional. Furthermore, it has been concluded that the measurements of evaluation of others’ emotions and use of emotions have a significant positive impact on the intellectual stimulation size, while only the measurements of use of emotions have an idealized effect and inspiring motivation sizes.

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