Özet:

Within the context of gastronomic tourism, the interest of the tourists is very high for the local food and beverages specific to a region. Therefore, it is necessary to perform studies to enable the sustainability of gastronomic tourism while preserving the regional cuisine culture to hand down the next generations. Subjects of these studies also have great importance to increase the recognition of local products by taking them under protection through the geographical indication application. In Kayseri, which has unique local products in terms of gastronomic tourism, Bünyan guelder-rose in 2018 and Akkışla guelder-rose in 2021, which is a plant in the form of a bush, is a product that has received geographical indication registration. It is also important to protect the traditional production techniques used in the production of Bünyan and Akkışla guelder-rose and to transfer them to future generations in terms of the development and sustainability of the gastronomic tourism of Kayseri. Besides, as a result of the literature analysis of the study, it has been determined that the resources regarding the place and importance of guelder-rose as a geographically indicated product in gastronomy tourism are insufficient. Referring to all these points, in this article; it is aimed to present the benefits of geographical indication registration to the region, producer and gastronomy tourism in the case of Kayseri Bünyan and Akkışla guelder-rose. The current situation has also been analyzed and rrecommendations have been devoleped.