Özet:

The aim of the study is to examine the changes in the socio-cultural life of Tarakli local people together with tourism and the underlying reasons. This study was designed using qualitative research methods in the interpretative paradigm axis, since it is important to examine social and cultural changes in depth. Semi-structured interviews were applied with local administrators, opinion leaders, local people and sector representatives living in Taraklı. In addition to semi-structured interviews, unstructured interviews and observations were carried out and the data collection process of the research was completed. The data were interpreted by content analysis carried out through the MAXQDA 2020 package program, divided into six themes: general situation, factors, communication, social effects, cultural effects, and popularity. As a result of the research, it is determined that the local people are pleased with the existence of tourism as a result of the suitability of the tourism development in Taraklı, the high level of communication with the tourists and the increase in the social and cultural benefits of the tourism mobility. On the other hand, to increase individual benefits, commercialization of culture, transferring cultural values to younger generations, cultural change due to non-tourism reasons and the difficulties experienced in the preservation of concrete cultural heritage have been observed.

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