Abstract:

The products consumed by society vary according to needs, preferences and purchasing power. Consumers prefer fast food products for different reasons. These differences ensure that the food and beverage industry has a dynamic and competitive structure. The increasing number of consumers and the changing customer demands/wish can cause changes in consumer perception. In the survey, the survey form was used and data from 406 participants was obtained. The data obtained was subjected to analysis with the help of SPSS. The study found differences between importance and satisfaction in some criteria. The criteria for the decrease of the detected value consist of cleaning/hygiene, the taste of the product, the quality of the product, the service speed, the quality of the service, the variety of the menu and the price. The criteria where the detected value does not change much include food and non-drink services, the location/place of the restaurant, the name/brand and the ambition. Furthermore, 70% of participants said they included healthier menu items, while 62% said the nutrient values of the products should be shown.