Özet:

This research examines the impact of the strategic orientations of SMEs, which are in the group most affected by the COVID-19 pandemic and the process developing in the business environment, on their organizational resilience. The data were collected by face-to-face survey method by interviewing the owners/partners/senior managers of 500 SMEs operating in the service sector in Turkey. The research model and hypotheses were analyzed using the Structural Equation Modeling technique. According to the analysis results, it has been determined that technology orientation, market orientation, entrepreneurial orientation, and learning orientation affect organizational resilience significantly and positively. In addition, according to the results of the research, technology orientation is the strategic orientation that affects organizational resilience the most, while firms' having multiple strategic orientations will contribute positively to their organizational resilience. This research contributes to the relevant literature and practitioners with its perspective and findings.

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