Özet:

The ability of countries, such as commercial enterprises, to maintain their assets depends on their ability to use and preserve their financial, financial, economic and social powers. Therefore, countries can be regarded as complex structural enterprises with financial and human resources. With the image of a properly managed nation, commercial institutions and products will be able to provide a competitive advantage in the world market. Therefore, local governments are investing large amounts to ensure their cities are differentiated from other cities. In this context, the purpose of the research is to investigate from the perspective of the year in which the research in the field of landmarking was published in Turkey, the area in which it was applied, the subject, the method characteristics, the sampling groups, and to determine in which direction the landmarking trends are, by making a visual analysis of the circumstances arising from it. In the study, articles published in judge magazines scaned by SOBİAD Reference Directory, which contain the topic of landmarking were submitted to visual analysis. The study resulted in the marking work for many cities in Turkey, but it has been found that these studies have similar qualities. Another important conclusion is that the studies remain at the level of description in general, and that there is no model for the branding of cities.

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