Özet:

The article analyzes the ethic characteristics of indirect speech acts in official discourses. The social-ethic conception of A. Giddens is attracted for analysis. The concepts “act“, “reflexive consciousness“, “motivation“, “implication“ are connected. The intention for rational act is showed as support of whole representation about the motives of person acts. This conception is connected with traditional opinions about man as social phenomenon oriented for categories of kindness and evil, justice and injustice, biological and social. The man as a participant of speech act has all such characteristics. Ethic of social life, ethical relations and obligations, social context of deontology, of possibilities are relevant in this aspects. Specific relevance is a condition for interrelation between direct and indirect substance of speech act. In particular, strict direct presentation unites with imperative, this usage is systematic and effective, because it determined with speech variety, which naturally includes soft pragmatics, “indirect directness”. The attributes of imperative and indirect expressive strengthens organic essence of interrelation.

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