Abstract:

E-businesses play a critical role in today's knowledge-based economies. Despite their ‎increasing portion, e-businesses experience high rates of failure. Therefore, it is of prime ‎importance to identify their decision-making activities encountering outer competitive forces ‎and their internal structural events. In this study, through using the Grounded Theory approach, we ‎analyze interviews conducted by 20 entrepreneurs who have started and run e-businesses, based on ‎an ex-post facto view. We identified preconditions to entrepreneurial decisions to actualize in ‎three steps and their respective sub-activities that are taken during this decision. Decision-‎making strategies together with contextual and intervening factors that affect the adoption of the ‎mentioned strategies and decision making itself are also identified. Finally, probable outcomes ‎of entrepreneurial decisions are identified and reflected in emerged theory.‎

Keywords: