Abstract:

The aim of this study is to adapt the Drivers of Sports Sponsorship Policy developed by Miragaia et al. (2017) to Turkish and to present the results of the validity and reliability study. 100 managers and employees in public and private sectors participated in the study. DFA (confirmatory factor analysis) were performed for the construct validity studies of the scale and Cronbach's Alpha internal consistency and composite coefficients were examined for reliability studies. In result of confirmatory factor analysis, the 19-item scale, which consists of four factors: customer satisfaction, corporateereputation, innovation and corporate social responsibility, was foundto be adjusting good. Internal consistency coefficients of the scale are updated as customer satisfaction dimension 0.65, corporate reputation dimension 0.79, innovation dimension 0.65 and corporate social responsibility dimension 0.84.The total internal consistency coefficient of the scale is α = 0.83. The total correlations of the factors in the scale were calculated between 0.259 and 0.466.The analyzes showed that the Turkish form of the scale was a valid and reliable measurement tool.

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