Özet:

Media can play an effective role in promoting sports participation by the distribution of sports information. In addition, sports activities and events are important sources of information for the media. Moreover, developed countries perform better economically and socially in sports and the media. Therefore, the purpose of this study was to investigate the interactive effect of media and sport participation with an emphasis on socio-economic factors. We developed an econometric model through the simultaneous equations approach and using the 2SLS method for provinces of Iran between 2004 and 2017. The results showed that there was an interactive, significant, and positive effect between sports media and athletes' sport participation. In addition, there was an interactive, significant, and positive effect between athletes' sport participation and non-athlete sport participation (referees and coaches). Sports media had a significant and positive effect on non-athletes sport participation but the effect of non-athletes' sports participation (referees and coaches) on the media was not significant. Furthermore, Consumer Price Index (CPI) of food, clothing, housing, and unemployment rate had a significant and negative effect on athletes' sports participation. The effect of GDP on the non-athletes sport participation was significant and positive. Finally, the country's population was found to have a significant and positive effect on sports media.

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