Abstract:

This study investigates the English language preference in the advertisements (ads) in the Turkish advertising market in order to increase the number of clients. The research questions seek an answer to the effect of English language on advertisements how advertisers play with words is an order to emphasize the effect of their advertisements the reasons why advertisers use English as a second language in their works. Although products and consumers are Turkish, advertisers choose English phrases and statements in order to catch the eye of the consumers. While they are using English they do not regard its effects on the Turkish language. In the last part of the study a Turkish television commercial, ‘Hakan Plastic’ is analyzed to show the usage of English in Turkish commercials. First, a visual picture and the verbal language of the commercial is shown. Then, the usage of the English language instead of Turkish is examined to highlight its effect on the Turkish consumer. Consequently, this study aims to shed light on the effects of English as a preferred language on Turkish in the advertising sector in Turkey.

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