Abstract:

This study aimed to determine the factors affecting the consumption of fruit mineral water by households living in the urban areas in Beypazari. The main material of the study consisted of data collected through a questionnaire from 240 households. The study also aimed to reveal the features of the households and the preferences, tastes and thoughts of the households affecting the consumption. Binary Logit Regression method was employed to determine the factors affecting the fruit mineral water consumption. Seven variables affecting the likelihood of fruit mineral water consumption were identified based on the regression analysis employed. The companies in food industry are expected to increase the number of their consumers while they are determining their strategies to raise income rates or while they are increasing the current potential through studies aiming women and young people.

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