Özet:

This study aims to reveal the gastronomial information content on the websites of the Kocaeli destination management stakeholders, to evaluate their use in terms of destination marketing and competitiveness. Gastronomy has also established the other purpose of the study to demonstrate accessibility and consistency in information content. In the study conducted in the framework of the quality research, the documents to be studied were selected with the aim of sample management. In this context, Kocaeli Destination Management interests from the central administration of Kocaeli Governorate, the Provincial Culture and Tourism Directorate and local governments from the province and district municipalities’ websites have been taken into the work scope. Official websites of selected stakeholders 01.12.2019- 31.12. Access is provided between the dates of 2019. The data obtained from a total of nine websites have been imagistically analyzed and the results have been interpreted. The study resulted in the gastronomic information content on its websites; Kocaeli cuisine and features, local foods and pictures, agricultural products and pictures, gastronomic festivals, restaurants, cultural identities and food diversity. However, despite Kocaeli’s rich gastronomic potential, the conclusion was that the stakeholders did not benefit sufficiently from the attractiveness of gastronomic products as a destination marketing tool, did not establish the destination competition on gastronomy, and there was a lack of coordination between stakeholders.

Anahtar Kelimeler: