Özet:

The purpose of this research is to determine the impact of the local food consumption motivations (cultural factors, social interaction, search for excitement, sensual attractiveness) of individuals visiting restaurant on the intention of re-visiting. The study used the survey technique on the subject and received the opinions of visitors to the restaurant business. The universe of the research is the restaurant business that operates in Afyonkarahisar province and a total of 430 visitors have been taken to the survey. The findings obtained from the research are analyzed in accordance with the purpose of the research, using frequency, percentage, standard deviation, arithmetic average, correlation and regression analysis, the data obtained is interpreted in accordance with the purpose of the research. The survey found a high level of relationship between visitors’ local food consumption motivation perceptions and the intention of re-visiting. The results of the regression analysis found that local food consumption motivation perceptions of visitors affected the intention of re-visiting.

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