Abstract:

The use of Artificial Intelligence and Robotics at the Marketing and the overview of the impacts on customer relations will be highlighted within the paper. Internet, mobile technology, electronics, nanotechnology, advances in digital world has accelerated much more mechatronic work today. In the last World Economic Forum, Robotics and Artificial Intelligence found an important place and Roubini, Stiglitz participated for such effects and debates with their articles. The unemployment rate, the Philips Curve, Purchasing Power Parity, GDP, inflation, money, management, accounting, and so on will face significant changes with these developments in the coming years. One of the most significant impacts is expected to occur in Marketing. Analytical and Operational CRM, customer relationship management, sales, distribution channels, product costs and pricing, data mining, will be affected by the behavioral change arising by the Robotics and Artificial Intelligence developments. This article will put the conceptual and theoretical work of these new developments.

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