Özet:

Gambling addiction is a situation that can occur as a result of the individual spending a significant part of his/her time on gambling or when the time he/she spends on gambling gets out of control. This dependence can harm the economy of the individual, as well as negatively affect the relations with the environment, leading to the process of exclusion of the individual from the society. Treatment can be applied to prevent gambling addiction, just like alcohol, cigarette and drug addicts. Apart from this, public service announcements reflecting the negative effects of gambling addiction are prepared by various organizations. It is sought to make to raise awareness of gambling addiction in the public opinion through the visual and written indicators in these public service announcements. In the study, it was aimed to reveal the main messages in public service announcements prepared for gambling addiction and to determine which indicators were used in public service announcements. For this purpose, the indicators in the public service announcements related to the subject were extensively analyzed through Roman Jakobson's Communication Functions. In the public service announcements examined in the study, it was found that the negativity experienced by the families of gambling addicts was brought to the fore in terms of message strategy. In this context, it was concluded that gambling addiction was sought to be prevented by using the sadness attraction technique over the families of gambling addicted individuals in the study.

Anahtar Kelimeler: