Özet:

The democratic governments are not the only ones that make efforts and formulate political strategies to generate consensus. The last Argentine civic-military dictatorship also sought to increase its supports and decrease dissident sectors. With this work we question the early hypothesis of the exclusive use of terror and coercion by this regime, and instead we show the use of convincing technologies to govern the population. In this paper, we analyze a series of surveys and opinion polls conducted by the government in 1981 to measure the social mood and define a map of weaknesses and strengths used to recover the political direction. General Viola assumed a government harassed by the economic and social crisis. He maintained a daily survey of the attitudes and judgments of the population in order to measure and obtain information that he used for the construction of communication and propaganda strategies.

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