Abstract:

Over the past thirty years there has been significant developments in technology. With the influence of globalization, many innovations are emerging in the business and communication forms in the field of technological developments. In this framework, with the spread of the internet, communication and interaction between people and has been observed to gain an international dimension at national scale. In this context, business activities are becoming easier to move to global markets. The use of the internet is of great importance in the preference of tourism products, especially in the direction of tourism in social media. Therefore, it is necessary to study the role of social media in the preference of tourism products and to evaluate these platforms ethically. In literature research, tourism operators see that such work is not done. This even increases the importance of work. In this regard, the main objective of the study will be to explain the function of social media in the marketing direction of tourism enterprises.

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