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Sürdürülebilir Kalkınma Amaçları Bağlamında Kurumsal Sosyal Sorumluluk Uygulamaları: Türkiye’de Mevcut Durum ve Eğilimler
2021
Journal:  
Optimum Journal of Economics and Management Sciences
Author:  
Abstract:

Bu çalışmada Türkiye Kurumsal Sosyal Sorumluluk Derneği (TKSSD), Türkiye İşveren Sendikaları Konfederasyonu (TİSK), Sürdürülebilirlik Akademisi tarafından KSS faaliyetleri ödüllendirilen ve 2018–2020 dönemi BİST Sürdürülebilirlik Endeksi’nde yer alan işletmelerin internet sitelerinde yer alan KSS projeleri etik teoriler kapsamında yer alan sürdürülebilir kalkınma yaklaşımı bağlamında incelenmiştir. 126 işletme tarafından gerçekleştirilen 520 KSS faaliyeti analiz edilmiştir. Çalışmada amaçlı örneklem tekniklerinden ölçüt örneklem kullanılmıştır. İşletmelerin internet sitelerinde yayımladıkları KSS projeleri nitel ve nicel içerik analizine tabi tutulmuştur. Analiz edilen KSS faaliyetleri pazarlama ve kurumsal sosyal girişimler (Kotler vd., 2012) ile Birleşmiş Milletler Sürdürülebilir Kalkınma Amaçları (SKA) indeksi bağlamında sınıflandırılmıştır. Çalışmanın sonuçlarına göre, pazarlama ve kurumsal sosyal girişimler bağlamında analiz edilen KSS projelerinin çoğunluğu (%67) kurumsal odaklı girişimler kapsamındadır. Küresel amaçlar bağlamında ise her dört projeden üçü eşitsizliklerin azaltılması, nitelikli eğitim, karasal yaşam, sağlıklı ve kaliteli yaşam ve toplumsal cinsiyet eşitliği amaçlarına yöneliktir. Ayrıca, analiz edilen işletmelerin %41'i imalat sektöründe yer alırken, %65'inin menşei ülkesi Türkiye'dir.

Keywords:

Corporate Social Responsibility Practices In The Context Of Sustainable Development Goals: Current Situation and Trends In Turkey
2021
Author:  
Abstract:

In this study, CSR projects of the businesses awarded by the Corporate Social Responsibility Association of Turkey (CSR Turkey), Turkish Confederation of Employer Association, Sustainability Academy and listed in the BIST Sustainability Index for the period of 2018-2020 were examined. The reports are analyzed in the context of the sustainable development approach which is within the ethical theories. 520 CSR activities carried out by 126 businesses were analyzed. Criterion sampling, one of the purposeful sampling techniques, was applied in the study. Qualitative and quantitative content analysis was performed of CSR projects reported by businesses on their websites. The CSR activities analyzed were classified in the context of marketing and corporate social initiatives (Kotler et al., 2012) and the United Nations Sustainable Development Goals (SDGs) index. The results indicate that the majority (67%) of the CSR projects analyzed within the scope of marketing and corporate social initiatives are under the corporate-driven initiatives. In the context of the global goals, three of every four projects are for reduced inequalities, quality education, life on land, good health and well-being, and gender equality goals. In addition, 41% of the analyzed businesses are in the manufacturing sector, while Turkey is the country of origin of 65% of them.

Keywords:

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Optimum Journal of Economics and Management Sciences

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 203
Cite : 989
2023 Impact : 0.405
Optimum Journal of Economics and Management Sciences