Abstract:

With the increased impact of information and communication technologies on the natural environment, which is one of the most important components of the tourism sector, green information has begun to gain greater importance. But in literature, the research related to tourism, accommodation and green information has remained quantitatively limited. According to this information, the study aimed at identifying the effects of individual, social and organizational factors, such as green information knowledge, green management culture and social influence, on green information beliefs and attitudes in the sample of employees in accommodation enterprises operating in Kayseri. In the framework of the research, the quantum research method was adopted, the survey method was used to collect data from 175 participants and the Pearson Correlation analysis was conducted to reveal the relationships between the identifying statistics and the factors. Green information has been found to have a positive relationship with the tendency towards green information practices with the influence of green information knowledge, green management culture and social impact on instrumental factors such as the belief and attitude of green information. The individual, social and organizational situations of employees have been shown to be associated with the formation of the intentions towards green knowledge and the reaction that tends to convert these intentions into behavior. As a result, the reaction has been turned into behavior and the tendency to protect the environmental elements has increased.

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