Abstract:

With the developments in communication technologies, Corporate Social Responsibility communication has gained a different dimension as in many other fields. Especially in recent years, it seems that an interactive broadcasting understanding with the audience has gained through social media in television programs. This situation caused the public relations practices in CSR Communication to turn to television and the social responsibility activities carried out to spread to large masses. At the same time, with these developments, which cause the understanding of social responsibility to become widespread in society, various non-governmental organizations also have the opportunity to find support for social responsibility activities. In this context, the main purpose of the study is to reveal the role of the media in corporate social responsibility communication. For this purpose, in the historical process on the development of the concept of CSR and the importance of CSR Communication in terms of public relations are discussed. In the analysis part of the study, the "Good Stories" program broadcast on NTV between December 2019 and March 2021 is examined. In this way, the consequences of processing CSR applications in television programs in terms of CSR communication are discussed.

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