Özet:

The aim of this study is to explore the impacts of shopping centers (AVMs), which are a micro-scale example of modern life and consumption culture, on local culture. The article uses ethnographic methods of quality research. In the study, the example of Dubai Mall was chosen from the world’s largest AVMs located in the major city of the United Arab Emirates (UAE) in Dubai. 150 Emirates citizens who were randomly selected from the indigenous people living in Dubai and with the method of the sample of cartopus, the views of Dubai Mall were analyzed on the basis of a semi-structured questioning technique.The research finds that AVMs have changed the settled order of the traditional daily life and the behavior patterns of individuals around them. The results of the study show that Emirates citizens experience radical social and cultural changes under the influence of the globalization process. AVMs have emerged in the forefront as institutions that accelerate and spread the observed change in the lifestyle, social relationships and behavior of the people living in the Emirates. In the example of Dubai Mall, it is among the achieved results that the compulsory impact of the services offered by AVMs and the traditional and sustainable local people are also focused on new attitudes and behaviors that carry the traces of Western culture.

Anahtar Kelimeler:

Özet:

The aim of this study is investigate the influence of shopping malls, which are the samples of modern life and consumerism, on local culture. In this paper one of the qualitative methods, an ethnographic method, is used. One of the biggest shopping malls in the World, Dubai Mall in the UAE was taken as an example. Semi structured questions, which are about their idea on Dubai Mall, were asked to 150 interviewers, who are Emirati citizens. This paper shows that shopping malls have changed the routine of the traditional life and citizens’ behavior in Dubai. The result of the study demonstrates even very conservative and traditional societies have changed at the age of globalization. The shopping malls have penetrate the daily life of Emiratis and guide them in accepting of new identities and attitudes which represent Western culture.