Özet:

The role digital platforms play in daily monitoring practices is increasing. The customized services offered to users by digital platforms born at the intersection of publishing and information technologies influence and shapes the tracking habits of individuals. In traditional television broadcasts for many years, the viewers who have only watched what was brought to the screen and are in a popular position have now risen to an active position with the possibilities of watching content that addresses their personal pleasures, through digital platforms, and making feedback. The study aims to investigate the watch habits of digital platform users through the Netflix sample. In the research conducted using the sample technique according to the purpose, data collection techniques were preferred by Computer-Supported Internet Survey (CAWI) and the data were obtained using a fully structured question form. Participants were asked questions about the habits of watching the content of the Netflix digital platform and the reasons why they prefer. Netflix is the main reason for being the first platform to operate in Turkey among the widespread international digital platforms. The study resulted in the detections and preferential reasons for the user's tracking habits of the digital platform. It has been found that content diversity, freedom of choice and quality levels of productions directly affect users’ tracking habits on digital platforms. It is also among the results of the study that the trend to digital platforms will continue to increase in the near future.

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