Abstract:

In this research, Turkish Chocolate Industry is discussed. The distributions of production and consumption ratios of the chocolate's products by the years are examined especially during the globalization. The routine of chocolate consumption of young consumer is investigated as well as its' profile, while the factors affecting the convenient and chocolate's products consumption are being analyzed. While protecting the chocolate's products sector, the market share and competitive strength of the chocolate's products can be increased by consistent governmental policies. The supports for chocolate industry development should be provided. Furthermore, economical inducements to increase the competition ability of SMEs must be supplied in conjunction with consumers' education programs.

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