Abstract:

Current study addresses the role of mobile applications of platforms developed to prevent food waste recently. Sustainability consciousness have usually been handled in the field. By examining the role of mobile applications this study wants to make a unique contribution to the sustainability literature. To do this we developed a research model according to the relevant literature and tested it on 439 people whom we access through social media. The findings indicate that people who care about sustainability also care about food waste and convert their attitude into sustainable purchase behavior over mobile applications selling food available to prevent waste. This outcome behavior is mediated by attitude towards mobile applications. However, people might prioritize the health concerns as far as risky conditions about those foods concerned. Implications to the policymakers and practitioners are put forward.

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