Yeni iletişim teknolojilerinin gelişmesi ile medyada üretilen içerikler dijital alana aktarılmıştır. İletişim teknolojileri haberciliğin yanı sıra yayıncılığın da dijital olarak kullanıcıya aktarılmasına olanak sağlamıştır. Dijital yayıncılığın yapıldığı alanlardan biri olan spor yayıncılığı, çevrimiçi mecralarda sıkça yer almakta, geleneksel spor yayıncılığı yapan televizyon kanalları yayınlarını eş zamanlı dijital olarak da yayımlamaktadır. Spor yayıncılığı için yayın haklarını satın alan yayın kuruluşları daha fazla bireye ulaşmak adına dijital televizyon ve uygulamalarla yayınlarını aktarmaktadır. Kurumsal spor yayıncılığının yanı sıra dijital dünyanın getirdiği olanaklarla bireysel spor yayıncılığı da oldukça yaygınlaşmıştır. Toplumun ilgi gösterdiği, izlemek için ücret ödediği spor yayıncılığındaki dijital gelişmeleri konu edinen bu çalışma Türkiye’de futbol yayıncılığının dijital boyutlarını literatür taraması yöntemiyle incelemeyi amaçlamaktadır. Bu çalışmada elde edilen bulgularda Türkiye’de dijital spor yayıncılığının Batı ülkeleri kadar çeşitli olmasa da dijital araçlar, internet televizyonları, Youtube ağırlıklı olarak sosyal paylaşım ağları ve podcast üzerinden yapıldığı görülmüştür.
With the development of new communication technologies, the content produced in the media has been transmitted to the digital space. Communication technologies have made it possible for communication as well as publishing to be digitally transmitted to the user. Sports broadcasting, one of the fields in which digital broadcasting is performed, is frequently present in online media, and the TV channels that make traditional sports broadcasting also broadcast their broadcasts simultaneously digital. Broadcasting organizations that purchase broadcasting rights for sports publishing are broadcasting their broadcasts through digital television and applications in order to reach more individuals. In addition to corporate sports publishing as well as the possibilities of the digital world, individual sports publishing has become quite widespread. This study, which focuses on the digital developments in the sports publishing that the society is interested in, which it pays for watching, aims to explore the digital dimensions of football publishing in Turkey through the literary scan method. The findings obtained in this study have shown that digital sports publishing in Turkey is not as diverse as Western countries, but it is mainly done through digital tools, internet TVs, YouTube mainly through social sharing networks and podcasts.
With the development of new communication technologies, the contents produced in the media were transferred to the digital space. In addition to reporting, communication technologies have also enabled broadcasting to be digitally transferred to the user. Sports broadcasting, which is one of the areas where digital broadcasting is carried out, takes place frequently in online channels and broadcasts of traditional TV broadcasting channels simultaneously. Broadcasters who buy the broadcast rights for sports broadcasting are broadcasting digital television and applications in order to reach more individuals. In addition to corporate sports broadcasting, individual sports broadcasting has become widespread with the opportunities brought by the digital world. Showed interest of society, in order to learn the issues of digital developments in paid to watch sports broadcasting digital, this study aims to examine the size of football broadcasting in Turkey with the literature survey. According to the finding obtained in this study, in Turkey digital sport broadcasting has been shown in YouTube which is made mainly through social networking, digital tools, internet televisions and podcasts despite not as diverse as Western countries.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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