Özet:

Abstract This research study aims to investigate the role of destination image on destination attachment, recommending and subjective well-being in Sinop destination/Türkiye. The data for the study were collected from tourists who have been to Sinop. Respondents self-administered the questionnaires. A total number of 143 usable questionnaires were obtained in the research location. Multiple regression analysis was used to explain the data. The findings show that destination image has positive effects on subjective well-being, destination attachment, and recommending behavior.  However, the mean scores depict that the respondents did not agree on DEİM6 (Shopping facilities are sufficient), DEİM7 (Night life is enough), DEİM8 (Sinop has a wide variety of food and beverage options), and DEİM10 (It has advanced infrastructure). These are very critical findings for the destination in terms of understanding the current perceptions and image of tourists and taking necessary actions. This study is a new one in terms of its research premises and findings, so it provides an addition to tourism literature and beneficial suggestions to sector practitioners as well.

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