Özet:

Geographical indication is an industrial property right and its legal basis goes back to 1995 year 555 Decree Law in Turkey. There are 707 registered and 740 application stage products as of the date of April 2021 in Turkey where the legal framework of geographical indications system has been strengthened with Industrial Property Law No. 6769, issued on 12/22/2016. Kastamonu province, with a total of 20 registered and product included in the product 15 applications with a geographical indication is one of the richest 10 provinces in Turkey. The aim of this study is to reveal the geographical indication perception of consumers in the Central district of Kastamonu province, which has such a rich variety, and the situation of turning this perception into preference. In this context, a survey was conducted with 203 people. As a result of the research, they stated that 88.67% of the consumers heard the concept of geographical sign and 34.44% of these people had sufficient information about the subject. 71.67% of the consumers who have knowledge about the concept of geographical indication perceive the geographical indication label as a quality indicator. 68.33% of these consumers stated that they were willing to pay more for such products. As a result, it is seen that in Kastamonu province, where an important development has been experienced in the geographical indication area, especially after the law enacted in 2016, the consumers have a significant positive perception and behavior. It is thought that this system will be an important local development tool with more effective use of the geographical indication system and more information to the consumers.

Anahtar Kelimeler: