Abstract:

One of the most important problems of our time is environmental pollution. Environmental pollution has become a global problem rather than a national problem. Today, there is an agreement on the need to take measures to protect the environment at national and international levels. Social sensitivity is increasingly increasing. The tourism sector, which is one of the most energy-consuming sectors, also needs to pay attention to environmental issues. Tourism and the environment are closely connected. We need to possess natural, cultural and historical values in order to make tourism healthy. This is why most have started work to protect the environment by spreading environmentally sensitive applications. The first of these enterprises is the residential business. The residential are among the most consuming as a result of the resources they use. In this regard, the study has studied environmentally sensitive applications implemented by five-star hotels located in Kuşadası within the framework of social marketing. The aim of the study is to find out whether the hotel companies are environmentally sensitive, their practices and expectations regarding the environment. The data of the study was obtained using a semi-configured interview technique, with a total of 10 hotel managers interviewed. For the analysis of data, the qualitative research analysis techniques have been used by the visual analysis method. According to the results of the study, environmentally sensitive practices are carried out in the hotels and training on the importance of environmental awareness is carried out. As a result of the talks with the hotel managers, the government and local governments need to increase support to increase the number of hotels that are environmentally sensitive. and III. It was presented as a declaration at the EUREFE International Congress and published as a summary in the declaration book.

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