Abstract:

Multiple actors within entrepreneurial communities interact and integrate resources to co-create value in form of economic and social development. Where value at the community level has been explored (e.g. economic and social development), literature lacks an explanation of how it is perceived on the level of the actor interacting in the entrepreneurial community, particularly from the SD logic perspective. Henceforth, we explore the perceived value-in-context of an engaged actor in the entrepreneurial community through a phenomenological study. By collecting longitudinal data we provide themes of value-in- context and provide a conceptual model of value-in-context in an entrepreneurial community. This study adds to entrepreneurship eco-system literature and service dominant logic research in marketing. The paper provides recommendations of orchestrating engagement within entrepreneurial communities on the basis of perceived value-in-context.

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