Abstract:

Introduction: The worship to the body is modifying, the search for a perfect one is nothing but the reflex created by media that treats the body like glorifying health and standard beauty. The construction and consolidation of these new beauty stereotypes determinate food pattern. In a space where media operates an important function of opinion generation, it is up to nutrition professional being aware of what is going on, and of the media's influence to food behavior. Goal: Evaluate the influence of fitness bloggers on food behavior in the population analyzing social networks materials. Methods: That is a quantitative study, observational, descriptive and prospective, realized with 120 people between 18 and 50 years old. To this research, a quiz was applied to students of both gender enrolled in High School, Universities and fitness center. Results and discussion: the higher number of participants is between 20 and 25 years old with 42 ± 13.7 participants; and the shortest number was people between 45 and 50 years old with 5 ± 13.7. Besides of 100% of these people using social networks, just 27% of them follows bloggers, and 12.5% their tips. Conclusion: it was possible to realize that, besides of most of the participants being connected, most of them do not follow fitness bloggers, and, even these people, are not much influenced by their tips.

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