Özet:

Many studies done so far have revealed the importance of archives for states, societies and individuals. The construction of the archive institution, the preservation of its content, the management or the transmission of its content to the target audience constitutes an important part of these works. This study discussed how archive institutions can be transmitted through the web and social media to the target audience and to the members of the community in which they are. In this context, it has been discussed how archives of web pages and social media tools, which are the means of remote access and communication, can be used in public relations activities. The Library of Women's Works and the Information Center Foundation have created a sample of the research. This institution; It has been preferred because it shares more regularly in public relations studies over the web page, Facebook, Twitter and Instagram compared to other archive institutions. The data that constitute the web page contents and social media shares of the study were as of May 2019; The data providing the web accessibility analysis were collected in November 2019. Content analysis method was used in the study. Coding charts were used as data collection tools in the study. As a result of the findings, it was seen that this library and foundation used the web page efficiently. However, it was observed that he did not use social media tools effectively and the web page of the information center did not offer sufficient accessibility for disabled users. The effective use of web pages and social media tools that will increase the availability of archive institutions in the digital age appears to be important methods in the public relations of institutions work.

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