Abstract Based on two works by Vilém Flusser, A escrita: há futuro para a escrita? (2010) and O universo das imagens técnicas (2012), this article discusses the production of screenplays from the perspective of the philosopher on writing and the creation of technical images. As these two works of Flusser can indicate, screenplays can compose a textual genre focuses on programming people’s thinking and conducting. This article shows a piece of the script of the miniseries Today is Maria’s day [Hoje é dia de Maria] (2005) as a possibility of escape of this programming disposition. This miniseries was written by Luís Alberto de Abreu and Luiz Fernando Carvalho from an original script written by Carlos Alberto Soffredini. By facing the piece of the referred script with the perspective of the philosopher on writing, along with the creation of technical images, this article shows the possibility of screenplays being a television´s media text that transcends the disposition of programming people. Screenplays can therefore reprogram people. Screenplays can provoke a look of strangeness thus making people think about what they read or watch.
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