Abstract:

This paper investigates the marketing and channels of sale of rabbit production in Tizi-Ouzou area (Algeria). Data collected by questionnaire were subjected to descriptive and principal component analysis. 240 to 12 800 rabbits were sold alive/breed/year, either an average of 1342 rabbits sold/breed/year. Half of rabbit farmers sell their rabbits to slaughter houses or to wholesalers. 19% sell them to hotels and restaurants while 18% to butchers and 13.5% directly to the consumer. The sale price of alive rabbits (2.45 ± 0.13 Kg) depending of marketing circuit, he is of 360 and 400 AD/Kg (2.70 € and 3.00 €/Kg) for wholesale; and between 500 and 550 AD/Kg (3.75€ and 4.12 €/Kg) for retail. This difference in selling prices led rabbit breeders to choose the direct sales channel rather than selling to an intermediary. The marketing circuit of this product is disorganized, result of several problems such as the too low selling prices, high transport costs, late payments and low demand for the product.

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